I've known the owner of Codecov for some time, and was around during the baby stages of the application. The owner needed a simple but understandable design for his website to market the product, which was a static analysis tool. He needed a homepage that was branded to his needs, and also a logo and color palette that helped it stand apart from the sea of blue usually found in the software world.
Note: this is a web archive.
We wanted to design, develop, and QA the final version of the marketing page within about a month. His business goal at the time was to provide a friendly, personable, and reliable looking product to the development world. He felt confident in his product due to its immense flexibility, so the marketing had to reflect that. As a one-man operation, he also wanted to show something that felt fun and homegrown.
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